18 years ago, seafood buyers in North America and Europe found that Indonesia was a hard place to do business in, due to language and culture barriers. During that period, Indonesian seafood companies were exporting mainly to Japan, as they were familiar with Japanese standards of sanitation and processing. This was the context within which Mida Trade entered the seafood world in Indonesia.

Mida Trade paved the way for training and educating Indonesian packers about international standards of physical quality, documentary and sanitation standards; how peeled products can be value-added products and not merely by-products. After such time, Indonesian packers were introduced to buyers in the west. Mida Trade was the first to buy frozen shrimp from Indonesia and shipped to the US. Ever since then, the international seafood industry in Indonesia has risen, and is still growing rapidly.